ITBorissov

B2B SaaS · Data · 2024

Analytics & reporting engine

A custom analytics engine replacing spreadsheet chaos — governed metrics, live dashboards, and exports leadership actually trusts.

  • 12×Faster reporting
  • 3Sources unified
  • Real-timeDashboards
  • 9 moEngagement

Context

Decisions delayed by fragmented data

Product and revenue teams relied on disconnected exports and manual spreadsheets. Leadership lacked a single source of truth — slowing planning cycles and eroding confidence in reported KPIs.

Challenge

Siloed sources, inconsistent definitions

CRM, product analytics, and billing data lived in separate systems with conflicting metric definitions. Building reliable dashboards required governance, pipeline reliability, and a UX that non-technical stakeholders could navigate daily.

Solution

Governed metrics layer + live reporting

We delivered a warehouse-backed analytics platform with semantic metric definitions, refresh pipelines, and a focused reporting interface.

Architecture

ELT pipelines into a curated warehouse schema — with staging, mart layers, and row-level access aligned to team roles.

Data pipeline

Scheduled and incremental loads with data quality checks, anomaly alerts, and lineage documentation for every published metric.

UX / interface

Executive and team dashboards with drill-downs, saved views, and export flows — designed for clarity, not chart overload.

Automation

Scheduled report delivery, Slack digests, and API endpoints for embedding metrics into internal tools.

Engineering approach

How we delivered

01

Discovery

Audited existing reports, interviewed stakeholders, and catalogued metric definitions across teams.

02

Architecture

Designed warehouse model, semantic layer, and refresh SLAs matched to business review cadence.

03

Implementation

Built pipelines, quality gates, and dashboard application with iterative stakeholder review cycles.

04

Delivery

Production cutover, metric ownership docs, and training for product and leadership users.

Key results

Measured impact

  • 12×Faster report generation
  • 3Data sources unified
  • −80%Manual spreadsheet work
  • DailyLeadership refresh cadence
  • 9 monthsProgram timeline

Technology & capabilities

Stack & capabilities

  • Data Pipeline
  • Web App
  • Backend
  • API
  • Cloud
  • UX/UI

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